Pony ad

‘People’ seem to love this ad:

It doesn’t do much for me. Unlike, for example, Yeo Valley, it doesn’t say anything about anything.

I’m sure you’re already tired of the client comment, ‘You could stick any logo on the end of that’, but in this case it’s true. Was there nothing to say about 3? Really? That’s a shame, but that’s my take from this ad.

‘Silly stuff: It matters. Keep on internetting.’ Thanks for the tip. I was going to fill my laptop with yoghurt and chuck it under a bus, but now you’ve explained why I should continue ‘internetting’ I’m fully enlightened.

What was your client’s name again?

Meanwhile, here’s the sequel: