Directed by Gondry (he’s back too!).
(Thanks, G: for the title and the link.)
Wish I’d done that.
Bit like Old Spice Music Muscle, but with less charm.
It’s really well made. Unfortunately, it’s also caused this to resurface in my consciousness like a giant, unflushable turd: http://www.youtube.com/watch?v=JN2FqPUo5RI
For Gillette it’s great. But isn’t it very like the Coke stuff that Mark Ronson did? And it’s too long
No way. The sounds of a thing, arranged to make a rhythm!
I found it long and boring.
I preferred his other versions of the ad.
Remarkably similar to this.
Both published on the same day, what are the chances, eh?
Is that just a remake of the Mark Ronson London Olympics thing? http://www.youtube.com/watch?v=n9lxn5QWQCs&feature=c4-overview&list=UUmfFGTSsfJVu6CGvL8r75qg
It is a lot like that Mark Ronson thing (that I’d struck from my mind and forgotten all about).
I just said it was unshift. That’s a big step up for that client.
Unshit. Damn corrective thingie
I can see planners getting hold of that Ben.
As everyone else has already said, been done before. This is super dull, the ‘music’ isn’t even any good and it’s just a gym with huge blokes and microphones in it.
Where’s the unshit?
Amazing, but nobody put this on: http://www.youtube.com/watch?v=xm04QjXxbLQ
Yet, great progress for this brand.
this is shit
The popping of a lid of steroids by a meathead in the locker room would of made for a better clap/snare I reckon.
It’s like the adult version of cow and Gate C’mon isleen
Sorry, did I miss something here?
There’s so many things wrong with this..
1.Consumers aren’t stupid, they get you make music from sounds, it’s called sampling.
2.This isn’t innovative, it’s been done to death for years, unfortunately advertising is like the bandwagoning friend you give pitty to who mentions they just got into ‘mumford and sons’
3.Nobody really gives a damn about some producer who made a track for ‘Asap Rocky’ or whoever they go to feature..
Advertising frustrates me not only because most of the ideas and executions that are stale, but also because the basic concept get’s turned to shit by the multiple people who don’t have taste or an individual vision within an agency.
Strategists and Art Directors need to stop with weak ideas, at least learn from an agency like Protein or push for innovation elsewhere.
How many times has this been done. The coke ad,
this one for ford http://www.youtube.com/watch?v=w4y272NI7J8 and countless others. I also don’t get what the relevance of music has to do with gilette
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