I think if you translated it into Russian it’d sound like Putin warning gays not to come anywhere near their straight, manly, masculine, non-gay country.
How’s he going to cope with the figure skating costumes?
lovely writing, if it’s an original. am guessing it is?
It is (both lovely writing and original).
Its so unbelievably average for what would have been one of the briefs of 2013.
Very VERY good. Nice to see the BBC doing bold work again, and chucking in a bit of wedge by the looks of it.
‘Tywin Lannister’ from Game of Thrones doing voice over- (dont tell Putin its really Charles Dance)
Holy moly, the white walkers have got skis and helmets and stuff.
Nice writing though. Still in the ‘manifesto’ category of ads, but strangely ‘un-shit’.
The VO’s great, but for me the visual execution lacks the dazzle the 2010 one had.
Dazzle me and make it pop.
Woohoo! An idea!!
Masculine? Us lesbians are a bit masculine but we’re discriminated against as well you know. It’s not just the gay gays. It’s the lesbian gays too.
Sorry Mrs. Lesbian.
Really stunning. Even better than the previous one for me (it looked beautiful but I never really got the concept?).
Ben, are you really trying to tell us that this guy doesn’t like lycra?
Great V/O, but… it’s much weaker than the Beeb’s London 2012 promo. Sorry.
my fave since the one they did for Beijing with the Gorillaz
The writing’s OK. It’s the VO that makes it sound brilliant.
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