(Sorry. Don’t know how to stop it looking squashed. Next size down is tiny, but you get the idea.)
I like it.
all of the previous work made me look at celebrities wealth differently.
this just says simon cowell is rich in a funny way.
which is probably enough.
it’ll win loads of awards. just in time for cannes.
I don’t get it. Am I being thick or missing something?
I’m guessing it’s some sort if cat that got the cream?
Here’s a clue: corpulent felines.
And GL, I get what you’re saying, and agree.
You’ll like these too.
I agree with GL, but still like it.
And guess it fits in with all this catvertising nonsense going on each week.
Actually, I think it takes the piss out of all that quite nicely as the execution is classy.
Made me look twice. Which is not a bad start, is it?
I find it a little worrying that anyone wouldn’t get these. Is it a generational thing? When I first got into advertising something like this might have been thought of as too obvious if anything. Were we trying to be too clever? With our strategies instead of executions? I hope they do well at Cannes. I wish they’d used Mark Polyblank to shoot them (he did the takkoda stuff) if only because he’s an incredibly nice and talented chap.
I like this. I caught sight of it last weekend and spent longer looking at it than I would any other ad. Working on the Times Rich List must be a creatives wet dream.
@Nobby. Advertising as a whole has become more obvious as clients insist on catering to the lowest common denominator. Kind of ironic when you consider the kinds of people who read the Rich List. (Is that irony? I don’t know any more.)
It is a tad obvious. But they are beautifully done by Tim Flach (I think), who has given this the: cheap gag = gorgeous execution equation beloved of awards juries. Declared interest; I know the team and they are very nice and very good. Cats off to them.
Whoa! How did they get there? It’s (insert pic of puzzle)ing.
I just angled my screen at about 45 degrees towards me and…hey presto! Not squashed.
Anon and Nobby, that takkoda stuff is shite.
However, when I noticed the RL stuff in the paper at the weekend I thought it was really nice.
Sorry, but these are terrible.
Badly produced and feel no where near as clever or as brain-tickling as their predecessors.
Lurzer’s archive euro scam at best.
Its the first thought any one with a “Rich list” brief would have had, and then binned for a better thought.
The client loved it. The punters will love it, since the Rich List causes a major spike in the ST’s circulation, but this campaign will push it higher.
Stuff like this works.
Simon Cowell’s mouth looks like a bum hole.
What a shock eh?
Whilst I like the fact that they’ve made people look like cats, I’m not sure that the term ‘fat cat’ applies to any of these people. I kind of also miss the comparison of who’s richer from the last campaign because it told me something I didn’t know. Although if Richard Branson is a fat cat, and has accrued his wealth through greedy and corrupt means, that’s certainly a new story. But it doesn’t matter that its a bit of a dumb metaphor with no real insight because it looks like an award winning campaign. I’ll jog on.
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