Lazy
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We all saw this a couple of months ago, didn’t we?
Well, some incredibly bright sparks made a massive change to it then stuck a logo on the end (and an annoying VO on top).
I don’t mind people being inspired by the internet, but this just makes the industry look lazy.
When the mirror version shows you the behind i actually thought it was another dog, with brown ears standing up and black spot/stripes, but on closer look he has no eyes. Its a bit shit compared to The T Rex, but i hadn’t seen that until now. I still thought the mirror one was shit. oh well.
Honda had a good go at it too: https://www.youtube.com/watch?v=UelJZG_bF98
But with a rubbish line and weird eighties sensibility.
Surprised they even bothered to make it a puppy…
if i hear another ukulele with some cunt whistling over the top i’m going to bollock my children unnecessarily.
There used to be an unwritten rule that you could nick from anywhere outside advertising, eg. film for Dead Men Don’t Wear Plaid for Holsten Pils, but you couldn’t nick from advertising.
Has the net changed that?
Quality.
Puts the Guardian ad to shame.
David: I think there’s an question of ‘inspired by’ vs ‘remade exactly’. No client could have come up with the Holsten ads, but pretty much anyone could have made this/had this made.
ben,
even though i think the ad is a pile of shit, i don’t agree that anyone could have done it.
the agency has given them the made you think thought.
although even that has nowt to do with the daily mirror.
You’re right.
I feel 0.000000675% chastened.
Aren’t you being a bit lazy pointing out that someone in advertising has stolen something from Youtube?
It’s hardly an original….you know…thought.
Or have I got the wrong end of the schtick? Are you saying it’s lazy not to try to change the execution at all?
Mind you I couldn’t come up with a different post about adverts every day of the week so I can hardly blame you.
And another thing I just realised. Annoyingly this ad and by association The Mirror, has made us all think.
How about this for the Newspaper Society?
A kitten plays with a ball of wool
VO: An event seen from one point of view gives one impression.
A pug looks at the camera funnily
VO:Seen from another point of view it gives a quite different impression.
The pug and kitten are chucked into a dog-fighting ring, while white chavs and Asian Muslims wank themselves stupid as the cute internet staples get ripped to shreds.
VO:But it’s only when you get the the whole picture you can fully understand what’s going on.
Newspapers. For people what aren’t online.
and it’s for the daily mirror. the one without the naked birds on page 3 if memory serves. they’re claiming like they seriously have an editorial POV. Alrighty!
I believe the Mirror is the lefty equivalent of the Sun. A sort of Guardian for the lower classes. Hence why they think they’re a bit above everyone else.
Why wouldn’t a creative want to come up with their own idea?
The Red-top readership differentiation was once explained thus:
88
*Mirror readers can barely read
*Sun readers look at the pictures
*Star readers aren’t sure which way to hold it up.
88
Cut out and keep for your ‘planners’
Showing my age but, Hamlet Photo Booth was copied frame by frame from a TV sketch. Cadbury’s Gorilla was inspired by something from YouTube and Sony Balls (I seem to recall, but could be wrong) was lifted from some stunt on Letterman or Leno, or something. There’s a whole list and I’m sure there used to be a blog about it. (CopyC*nts?) Ad people have always been magpies and fair enough; we’re not creating art here, we’re selling stuff. And the truth is we don’t care (or we turn a convenient blind eye) when someone else’s creativity is borrowed to make a good ad – we just get a bit sniffy when something that was good is borrowed to make something smelly.
I think that back in the Photobooth days it didn’t seem easy to clients. Now, with everyone and their cat making videos and putting them on line for ten pence, this kind of thing makes us look dangerously expendable.
Being inspired to make something even better (Balls, Gorilla, maybe) still looks hard because the creatives involved added something the clients couldn’t.
Made at quiet storm. The same agency that brought you the tragic haribo ads. So I’m not surprised.