Samsung: Nike Good vs evil
New Samsung WC ad:
https://www.youtube.com/watch?v=ystoqYTciBI
Which, essentially, is this ad from 1996:
or this ad from a couple of days ago:
https://www.youtube.com/watch?v=Iy1rumvo9xc#t=68
Anyway, the assembled all-stars playing a team of nasty robots, aliens, monsters etc. is evidently a well-trodden path.
I see that both Samsung and Nike got round the footballers’ availability issue by using animation. Perhaps that ended up lending itself to an OTT plot; after all, you can do anything in animation.
Also interesting that they’ve made the Messi/Ronaldo rivalry explicit. I wonder how easy it was to clear that with Cristiano (who misses a free kick and gets in Lionel’s way)?
Anyway, it’s an expensive load of old bollocks that I assume the kidz will lap up like a puddle of Smirnoff Ice. It tells me nothing about the phone (ham-fisted insertions of product shots notwithstanding) because, I assume, there is very little to say about it.
Basically, it’s as if Style and Cash got together for a predictable shag, while Substance went home alone for a cry-wank.
Welcome to advertising in 2014.
UPDATE:
Jesus wept…
https://www.youtube.com/watch?v=TdWc0h-BwN8&feature=youtu.be
Samsung, McDonalds, Nike…they all have too much money lying around to spend it on this kind of crap, satisfying the egos of their marketing directors.
Can’t wait to see apple making similar stuff!
Might be a long wait.
Are you sure Ben? Granted it’s not about football.
https://www.youtube.com/watch?v=jiyIcz7wUH0
I can’t really talk about Apple’s ads on this blog, but those two ads seem very un-similar indeed.
Seriously, I can’t see The Galaxy Eleven getting back into the game really, after being 3-1 down.
Their goalkeeper (Acatch) is just too good. And I can’t see the Harakans getting tired in their own atmosphere. The Galaxy Eleven just aren’t going to gel are they? Shame really, nice knowing you all.
How much did tickets cost to the match, does anyone know? I’d have gone to that.
I like how one of the Evil Aliens is called Ipsos. It’s exactly how I’d picture one of those research bastards.
Seven bloody minutes. I watched 20 seconds and then decided to get on with my life. Did they win?
Oh! Exciting! It just got worse! Look at Pepsi’s effort. And look who directed it too…
https://www.youtube.com/watch?v=kng5E-ITyyU#t=364
I couldn’t make it to the end of the Samsung one, excruciatingly boring (ok I don’t like football but I did like the Nike one)
That Pepsi one: gave it twenty seconds.
I saw a pretty damn good ad the other night that was obviously for a smart phone. Owning just south of 3,000 shares of Apple, I felt my sphincter tighten. I kept muttering to myself, “Please God. Don’t let this be the launch ad for the new Amazon phone.” You can’t believe the relief I felt as the Apple logo and “iPhone 5S” faded up at the end.
Glad you liked it 😉
Well if the “kidz will lap it up like a puddle of Smirnoff Ice” then the ad is doing its job (i.e. selling more product to the target audience). And that’s surely all that matters, because that’s the purpose of advertising, you pretentious ad twat.
Hey, Mr. Angry, just because I assume the kids will ‘lap it up’ doesn’t mean I think they’ll go out and buy a Galaxy Whatever. I think they might well be a little short on the disposable income front, plus they may not give a toss about the actual phone after watching this largely irrelevant ad.
Maybe I should define my terms a bit more clearly:
‘lap it up’ = enjoy.
‘sell lots of stuff’ = sell lots of stuff.
All Nike football work came out of…W+K Portland. Who. Cannot. Write. Football. Ads.
Ohhh. That Samsung ad is the worst thing that has ever existed in the world.
O.K. Ben. I think I get it. Wink, wink, nudge, nudge.
To the person who wrote about the Robin Williams iPad ad: I can’t put your comment up, but I agree – that ad is excellent.
Interesting.