New Samsung WC ad:
Which, essentially, is this ad from 1996:
or this ad from a couple of days ago:
Anyway, the assembled all-stars playing a team of nasty robots, aliens, monsters etc. is evidently a well-trodden path.
I see that both Samsung and Nike got round the footballers’ availability issue by using animation. Perhaps that ended up lending itself to an OTT plot; after all, you can do anything in animation.
Also interesting that they’ve made the Messi/Ronaldo rivalry explicit. I wonder how easy it was to clear that with Cristiano (who misses a free kick and gets in Lionel’s way)?
Anyway, it’s an expensive load of old bollocks that I assume the kidz will lap up like a puddle of Smirnoff Ice. It tells me nothing about the phone (ham-fisted insertions of product shots notwithstanding) because, I assume, there is very little to say about it.
Basically, it’s as if Style and Cash got together for a predictable shag, while Substance went home alone for a cry-wank.
Welcome to advertising in 2014.