The Sun’s World Cup ad

Here’s the Sun’s World Cup ad:

I have to say that it really stands out amongst the giant CG-festeramas that have been populating the WC airwaves, but beyond that it feels just right for the product and the country.

See how you feel when you watch it compared to the Nike or Samsung ads and you’ll realise how a focussed ad for a smaller target can hit home with more impact.

It’s also hard to stop watching it once you start, and that’s a rare thing these days.

Interview with director Ed Morris (interest declared: he’s a friend) here.