For some strange reason I woke up this morning with the laborious but famous endline of this campaign in my head:
If you grew up in the UK in the 80s you will remember well the tiny variations of men, flowers and Impulse-drenched ladies that filled the airwaves, seemingly all the bloody time.
So I just thought I’d cathartically get it out in a blog post.
They were a bit shit, really, but then someone managed to finish off the campaign by giving it a twist and getting in the D&AD annual:
(If that video doesn’t work, Google ‘Impulse Art School’.)
On reflection I’m surprised that was allowed to be on TV, I mean, if that had happened in real life I’m not sure how funny the art class would have found it.
Then again, maybe we need more implied erection deodorant ads on TV…