So the World Gallery posters were pretty darn delightful.
Now we have video captured on an iPhone 6/6+, and it’s just as brilliant:
These are fucking great. Hats off. Trousers down.
Really simple good clear campaign
Nothing I’ve shot on my Iphone 6 is even half as good as this? I’ve been fucking done up like a kipper.
Those are brilliant!
Hey Ben, can you settle a debate for me? The ‘Shot on iPhone’ posters – are the posters REALLY shot on an iPhone and then blown up to poster size? Or are the shots taken on an iPhone and then recreated with a bigger camera? We’re having arguments in the office about how/whether you can get shots taken on the iPhone camera up to those big sizes without pixellation.
Entirely shot on iPhone.
We’d be in big trouble if we recreated/faked the shots.
Glad you like them.
Great music choices as well. I love product demos done well. It reminds me what I like about advertising.
Much arguing about the music or was it easy to choose?
They are upscaled however. It says so on the pics.
Cheers Ben, really great stuff.
@J-Unit: I think a lot of choices remained all the way through, but we do have a very good dedicated music dept here. The chats were fun…
[…] Kay, creative director at Media Arts Lab, “Shot on iPhone 6″. The new iPhone ads show what Apple understands about marketing that many other companies […]
@ant melder. I noticed under the posters it says they are digitally enhanced. Still shot on iPhone and f-ing stunning.
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