We’ve done sexism, now let’s have a look at diversity
This ad’s been doing the rounds a bit lately:
Good for Jigsaw.
I can’t argue with anything written there.
But I can’t help wondering, after that thing I wrote about Femvertising, if Jigsaw is projecting at all.
I mean, after all they wrote, they couldn’t possibly have an entirely caucasian management team, could they?
To be entirely fair, I have no idea which of these people (if any) is an immigrant, and maybe the fifteen black, Asian and Inuit people on the management team were unavailable that day, but there does seem to be a lack of racial diversity in that picture.
The tricky thing is there’s very little transparency regarding the racial makeup of Jigsaw’s management. I had a good long trawl through their staff pictures on LinkedIn and they certainly seemed to be predominately white, but there’s no official shots of the people in charge as a group.
So it’s all well and good telling us you stand for immigration and, by extension, racial diversity, but in this day and age we need you to show us the extent to which that is your stance. A racially diverse management team would demonstrate that Jigsaw really means what they say, and it might inspire others to emulate its progressive attitude (if such a thing exists).
It’s one thing to explain how wonderfully committed you are. It’s entirely another to put your hiring policy where your mouth is.
Yeah, it`s important that there is a need to match words with action. And if I can see some deeds and people`s smiles I understand that everything is going to be all right.
They forgot the last sentence:
“…Which is why we’re now looking to recruit a bright, highly-enthusiastic fork lift driver to join our global distribution centre in Slough.”
It’s such a trite statement anyway.
Like anything, immigration is good and bad. It depends who you ask, when you ask them, where you ask them…
It may be of net benefit to the country but not serve the interests of an individual. It may be a net negative for the country but a positive outcome for an individual.
The ad is also boring.
Definitely agree with actions speak louder than words. But isn’t it ok to layout your intentions / an issue that is/needs to be addressed to raise awareness to hopefully keep Jigsaw & others striving to reach thier goals? I feel there is always a reason not to run the CSR type comms but running it sparks the conversation and hopefully linspires change.
I think the question here is, are these really Jigsaw’s intentions (by the way, there are no intentions outlined in this ad)?
Talk/conversation/people taking photos of this ad are poor substitutes for action. In fact they give people the impression they’ve ‘done’ something when they haven’t. The hard yards lie in actual change, not just ‘conversations’ started by companies who want to appear lovely while failing to practice anything they preach.