Live Like Werner Herzog

Here’s a great article about Werner Herzog.

Abandoned by his father at an early age, Herzog survived a WWII bombing that demolished the house next door to his childhood home and was raised by a single mother in near-poverty. He found his calling in filmmaking after reading an encyclopedia entry on the subject as a teenager and took a job as a welder in a steel factory in his late teens to fund his first films.

So that’s pretty amazing.

He believes you should watch crap things and dissect them to see what you would have done differently.

He believes you should do everything yourself. That way all the money can go towards making the movie rather than paying salaries.

He believes you can make a movie for $10,000, and you can get that money by driving a cab for six months.

He believes you should start making a film even if you don’t have the money to finish it.

But he also believes that ‘A project can become a cul-de-sac and your life might slip through your fingers in pursuit of something that can never be realized. Know when to walk away.’

He believes you should just go ahead and make what you want to make, rather than taking a job as a runner or whatever other low-paid position you might consider to be the entry point in a production company.

There’s too much great inspirational stuff there for me to copy it all out. Click on the link, do what he says and acquire ‘true liberty’.



Great Testicular cancer idea



Coco De Mer X

Ooooh! Saucy!

Nice one, Walt.

I imagine the editor is now dead from RSI.



This feels like a perfect night to dress up like the weekend.

World leaders as hipsters (thanks, B).

Paper airplane throwing at its best:

Bill Murray falls off his chair drunk (thanks, J).

Penis drawing robot (thanks, J).

7-tone fart symphony (thanks, J):

Mad Men Integrated (thanks, S).

Remaster Seinfeld episodes in HD (thanks, J).

Send a fart in a jar (thanks, J).

Delightful street art/graffiti (thanks, T).

And more of that (thanks, B).



Lee Clow

IMG_8905
That’s a picture I took of Lee Clow giving a talk yesterday to my Media Arts Lab chums.

He dropped so much knowledge he made KRS1 look like Flavor Flav

Here are three things you didn’t know about 1984:

1. It was based on a press ad an unsung copywriter wrote a year earlier. The headline was ‘Why 1984 won’t be like 1984‘. It didn’t sell, but when it came time to make a TV ad Steve Hayden remembered the press ad and used it as the strong inspiration for the greatest TV ad of all time.

Moral 1: there might well be some diamonds buried in your unsold work.

Moral 2: some ideas are ahead of their time.

2. When they first wrote the script it involved a woman watching the Big Brother character on a TV in a small room then smashing the TV with a normal hammer. They soon realised this wasn’t going to be big enough and rewrote it to be the size it is now famous for being.

Moral: go big or go home.

3. Then they showed the script to Ridley Scott and he suggested the downtrodden people should live in mud huts and come out of these huts into the scary room to obey Big Brother. Then they realised it was a bit too much like a concentration camp, so they didn’t go there.

Moral: don’t make ads that remind people of concentration camps.

Then we had lunch and chatted about the version of Think Different with Steve Jobs’s VO:

You probably know this already, but it was touch-and-go whether or not they were going to run this version or the one with the Richard Dreyfus VO:

https://www.youtube.com/watch?v=nmwXdGm89Tk

At the 11th hour (not literally; it was actually 8am on the day the ad was due to air) Steve called the agency up and said they should go with the Dreyfus version so that the ad would be about Apple rather than Steve.

Lee also insists DDB prevented World War Three, but that’s another story.



read marketers are from mars consumers are from new jersey.

FullSizeRender

 

You must know by now that The Ad Contrarian blog is one of the best around (far better than this one). Here’s a compendium of the sharpest, sweariest, smartest opinions of the great Bob Hoffman (interest declared: Bob is a friend).

Just have a flick through the pages and you’ll learn many, many things that sit in direct opposition to the mountains of bullshit that dominate the industry today.

(And on the subject of shit, I can attest that each chapter is just long enough for a visit to the lav (two chapters if you’ve been to a dodgy Mexican/Indian restaurant).)

Americans can buy it here. Brits can buy it here.

 



See, lyrically I’m Mario Andretti on the mo-mo. Ludicrous, we speedy or infectious with the slow-mo. Heard me in the eighties, J Beez on the weekend.

Kubrick’s early treatment for The Shining.

Excellent song (thanks, J):

If Furious 7’s stunts were real (thanks, M):

Analogue experiments with gravity (thanks, J):

What does 2000 calories get you? (Thanks, G.)

Never give up:

https://www.youtube.com/watch?v=xjejTQdK5OI

Funny wresting shiz (thanks, A):

 



Where do these things come from?

No pressure!

How often do you hear that phrase? For me it’s about once a day, but three times wouldn’t be odd. As I understand it, this is now what we say when someone has been given a task which involves a lot of ‘pressure’ or high stakes dependent on its successful completion. But where the hell did it come from? I understand neologisms appear all the time (‘ideate’ is one that particularly makes me want to shoot puppies in the head), but this isn’t a new word; it’s an old pair of words that seems to combine within a couple of specific circumstances: first, it can only be used in situations where pressure is being applied, then you require the presence of someone who feels the need to defuse the addition of pressure in a jocular fashion (the expectation is that a laugh or smile will follow the delivery of the words). But why that phrase and why now? Is it anything to do with an increased prevalence in pressure, or is it simply a way to get a cheap and easy laugh, or a feeling of connection?

Caveat

To be fair, ‘caveat’ has been on the table for a while, but I’d argue its use has increased a great deal in the last ten years. For those of you who aren’t 100% sure, it means ‘a warning or proviso of specific stipulations, conditions, or limitations’. In that sense it’s a perfect label for client feedback that sounds so much more civilised than ‘warning’ or ‘demand’; it’s just a sweet little caveat, and that makes it sound like a tiny woodland mammal instead of the delivery of napalm to your most cherished idea that it actually is. No idea why it gained its new status but I don’t go a working week without hearing it at least thrice.

Narrative

Are we in a new era of storytelling? Of course not, but narratives (or stories) seem to be much more common these days. I often hear it not just in the context of a tale, but as a generally accepted version of what’s gone on, eg: ‘you can’t say that player broke his leg; it doesn’t fit the narrative’. So not just a story but an ongoing version of events that one doesn’t deviate from. I don’t remember hearing it much before a few years ago because it was pretty superfluous against the robust and usual story. But now that it has its different meaning it’s gained a new lease of life (still sounds a bit wanky, though).

Any that you’ve noticed?



I remember when men in ads used to be pathetic and limp

Now you can’t move for supermen:

https://www.youtube.com/watch?v=3NKvN7U5RXQ

Judging by the above evidence this trope can produce some pretty fine work, but where will it end?

The most recent example gives us a clue:

https://www.youtube.com/watch?v=8niTv9I3eCk

The less witty and original beginning of the descent down the lav. Oh dear.



Like a bottle of Chateau Neuf Du Pape, I’m fine like wine when I start to rap. We need body rockin’, not perfection. Let me get some action from the weekend.

Cannes is great (thanks, D):

Prince sings Starfish and Coffee on The Muppets:

https://www.youtube.com/watch?v=8Iti4Td-2Oc&feature=youtu.be

Common household items that could kill you if you’re a fucking moron (thanks, T).

A huge amount of addictive fun (thanks, J).

Terrible ad placements (thanks, J).

Painting with Nigel Farage (thanks, J).

Amazing Star Wars scenes made from a single sheet of paper (thanks, G).

Shit my leg off, this is terrifying.

David Bowie’s dentures (thanks, T).