If This Is A Blog Then What's Christmas?

Here’s a new one that smoulders like a Zinger Tower Burger:

http://vimeo.com/101309744

Really well shot (interest declared: by my friend Jeff Labbé) – to a level that a fast food ad really doesn’t usually enjoy.

I did wonder if the product moment would work, but it’s pretty good. Great American Bites? Rodeos. Fine by me.

And let’s face it: it’s several thousand times more memorable than whatever they’ve been doing for the last ten years (none of which I recall).

So I was thinking about how god-fearin’ my new home is going to be, and how, as an agnostic atheist, I may encounter a little bit of awkwardness on that score.

‘An agnostic atheist?’, I hear you cry. ‘Weren’t you a fundamentalist agnostic only a few years ago?’

Well, yes. But now I’m an agnostic atheist because I’m clear that agnostic atheism is the absence of a belief in God, but without certainty. I previously thought that it was the belief that there was no God, but as that’s not the case I’ve revised my standpoint and here I am: an agnostic atheist heading for the United States of America.

In these days of ridiculous religion-based warfare I feel it’s worth standing up for the way of thinking that necessarily avoids all that, in the hope that others might wind that kind of stuff back in and leave the world a more peaceful place.

Of course, everyone is entitled to their own beliefs, but for anyone wondering where I’m coming from, here are a few helpful visual and verbal aids:

Last time I brought this up there were quite a few opinions from all sides.

Just curious… Have any of you altered your position towards religion in the last few years?

The three words most commonly used about each World Cup team (thanks, T).

Great historic black and white photos colourised (thanks, J).

Photos a second too early/late.

Real-life Pete Griffin (thanks, C):

Better Call Saul interview (thanks, J).

Album covers minus deceased band members (thanks, T).

I think this might be the best thing I’ve ever seen (thanks, T).

Paging Dr Freud (and Dr King):

https://www.youtube.com/watch?v=j49hRfo-edE

Crazy Japanese inventions (thanks, K).

The other day my son’s class sang a song in assembly that they said was based on this ad:

As we were leaving I turned to my wife and said, ‘That’s a pretty obscure reference to base a 2014 Year Three assembly on.’ She agreed, but the thing I found even more interesting was the fact that we both remembered the ad. I then went home and showed it to my kids (8 and 4) and they both loved it. Could it run today and delight kids into buying crisps? Absolutely, and that’s a hell of an achievement for a little ad from the 80s.

So how long will your work live for, and does it matter?

I have no idea why certain ads have stuck in my mind for decades, but it does seem that animation and a catchy song was an easy route to victory:

https://www.youtube.com/watch?v=1SAUZGuLrmM

But there were other ads that seemed to hang around for less obvious reasons:

I loved the slicing noise, but now I’ve had another look, what the hell was the point of slicing it? To show it had peanuts all the way through? Did anyone doubt that?

I remember the kissing snooker balls of this one, and the fact that my friends and I used to say ‘Der-der… follow the bear!’ in the playground a fair bit:

Anyway, are today’s ads doing the same thing to impressionable young minds? Is it possible to deliberately create something that will still last for decades even though it’s ‘just’ an ad?

I have a feeling the Cadbury’s Gorilla will last a while, but what about the Wonga.com puppets, or the Yeo Valley rappers? Will that weird little poo character for EDF imprint itself on our psyches? Will the adults of 2040 sing ‘Confused.com’ to the tune of YMCA?

Like almost everything on God’s clean earth, it doesn’t matter whether that happens or not; but it might give you quite a glow if you can pull it off.

https://www.youtube.com/watch?v=eBLUy7C_Gho

Juan Cabral directs an Ikea ad for Mother.

It’s like the advertising industry of 2005 decided to create a fantasy team to produce the finest ad of all time.

But, y’know, it’s 2014, so can those stalwarts of awardification still cut the mustard?

Well, for what it’s worth I think they’ve run a Stanley knife through the Colman’s like a proverbial motherfucker.

It’s one of those event ads I was brought up to believe we should aspire to.

It’ll stand out like dogs’ bollocks, intrigue, delight and satisfy.

OK, it’s not quite a Surfer, Drugstore, Grrr or Balls – it lacks a touch of relevance in closing the circle of the idea, but that’s a tiny quibble for a bloody good ad.

Hats off.

Let’s deconstruct the style of Michael Bay (thanks, D):

And then, to recleanse your soul, the work of Roger Deakins:

Don’t do meth, kids (check number 12!).

Best Kickstarter evah (thanks, V).

How to stammer like Porky Pig:

Interiors of the year.

Writing tips from the CIA (thanks, T).

Presidents with boob faces (thanks, L).

The making of Magnolia (thanks, J):

Tim’s Faces (thanks, A).

Great booze products.

Great Viz letters.

Scary motherfucker.

Oscar-winning screenwriter explains how he does it (thanks, V):

https://www.youtube.com/watch?v=XwyXrvhBzYY

Contrived, unfunny and when you look at the icing on the bun, kinda gross*.

*I’m in LA, so now I say things like ‘kinda gross’.

UPDATE (thanks, Nobby):

https://www.youtube.com/watch?v=aLAm21GwfXw

I remember a rum do a few years back when Pepsi put its account up for pitch.

The incumbent was BBDO, who had done Pepsi’s advertising since the year dot, so this was a big deal: one of the biggest, deepest relationships in advertising in danger of coming to a conclusion.

In the end it came down to a shoot out between BBDO and TBWA, which was eventually won by TBWA. Jaws dropped, tears were shed and hands were wrung; the shockwaves were felt across the US advertising community.

Except for one man’s office.

I don’t know exactly what happened when John Wren read the news, but I have a feeling he stifled a yawn, scrolled down to the next email and asked his PA to book somewhere nice for lunch. For those of you that don’t know, John Wren is the head of Omnicom, the holding company that owns such agency networks as DDB, BBDO and, yes, TBWA.

So when that massive account left BBDO for TBWA, it made little difference to Omnicom’s bottom line. The cash continued to flow in from Pepsico, through an ad agency and into the coffers of Omnicom. I guess it made a happy difference to the good people of TBWA who could celebrate a massive account win, award bonuses and point to a capacious bottom line. And I suppose it would have made an unhappy difference to the poor chaps at BBDO, who had to explain away the loss, maybe lay a few people off and promise to do better for Omnicom in the next quarter (possibly overcompensating for the reduction in income by winning an even bigger account, just to show that this setback was not going to be a substantial one). But John would have remained just dandy.

For a quick and easy demonstration of how this works, examine the following image:

Those the vats are, for example, BBDO, TBWA and DDB, and the beer is flowing in reverse up to John Wren’s office.

Now that, my friends, is how to run a company (if you want to make a ton of cash).

I was having a chat with a friend last week. We’ve both written novels and he was explaining to me that he feels the biggest impetus to write when he’s pissed off with his job. He looks at how much he’s making and what he has to do with his day and says, ‘Fuck this, I’m going to do something else with my life. But if I want to do that I’m going to have to get writing’.

I replied that I did the same (kind of). At first it was not conscious, but at the time I started writing novels I hated coming to work, genuinely dreading it and getting into a right old state on the walk in. So for me it was a kind of escape route, every thousand words another dig of the shovel as I tunnelled to freedom. Later I wasn’t so unhappy, but there were times when the briefs were fewer and further between, and rather than do the proactive stuff that might land me a Creative Circle Bronze, I chose to get on with a kind of creativity that felt more fulfilling. Was that the right decision? Maybe. Of course, you can spend every waking hour devoted either to the briefs you’ve been given or others that you’ve made up yourself, but you’re under no obligation to spend every minute of every day on your day job; a few hours on other creative pursuits would surely be just as good to get the juices flowing when it comes time to do the ads.

Anyway, I’m kind of getting off the subject.

For a huge number of successful people, the pursuit of that success is an attempt to fill a hole of unhappiness. Did Daddy miss your school play? Did Louise Blenkinsop dump you and go out with your best mate? Are you going to show those fuckers who’s boss? Of course you are! But is it going to make you happy? Nope. Andre Agassi famously hated tennis, and was quite keen on crystal meth. Did eight Grand Slams cheer him up? Of course not, but the extent to which he hated his father made him a winner. And I’ve just finished the autobiographies of Rob Delaney and Sarah Silverman. Both were bed-wetting depressives. Is that partly why they’re successful comedians?

A CD of my acquaintance was asked what drove him to produce his extra-curricular writings. He said that ultimately it was the desire to get laid, suggesting that the extent to which he otherwise got laid was not enough. He had achieved so much, and yet the hole continued to drive him Pardon the pun).

So is that aching gap worth having because it makes you put in the extra hours to bring a version of success? Or are people who fail at writing novels and winning Grand Slams in a better position because they go through life untroubled by whatever would otherwise propel them to those victories?

For the record, I feel pretty happy right now, and haven’t written substantially this year. Are the two related? Should I cheat on my wife to fuel my fire? Maybe, as Bono once said, I should kill my inspiration and sing about the grief.

Decisions, decisions…

Great behind-the-scenes movie shots (thanks, J).

What is cool?

Mind-boggling gifs (thanks, W).

Computer games tatts (thanks, S).

Random annoyed footballers (thanks, J).

Ed Miliband on Tinder (thanks, J).

Text fun (thanks, T).

How Seinfeld was written (thanks, J).

Celebrities without tattoos, now with lots of tattoos (thanks, A).

Hitler practicing dramatic poses (thanks, J).

How Rowling plotted Potter (thanks, J).

Food in disguise (thanks, D).

The real Right Stuff (thanks, S):

Dance as it should be (thanks, C):

Nice Coco De Mer student ad (thanks, J):

https://www.youtube.com/watch?v=eEGONiTyvEU