For Your Delectation: The New Sony Kaka Zoetrope Ad

The embed seems a bit sticky, but persevere, or wait till Simon puts it up ;-).

I like the track, but I’m not 100% sure I understand the ad.

It’s supposed to be advertising the smoothest picture ever, but aren’t Zoetropes a bit flickery? Do they get less flickery when they’re enormous?

And I appreciate the use of Kaka, the world-famous, ironically-named footballer of the year, but could we have been given something slightly more interesting to watch? He’s dribbling against himself on a white background.

Well, whatever I think, it’s going to be the topic of the week, so feel free to leave your trenchant analyses in the comments.