This ad reminds me of the good old days
http://www.youtube.com/watch?v=TLgetLmlggA&feature=player_embedded
It’s got flair, joie de vivre and – as the rap kids say – swagger.
It’s obviously been directed by someone really rather good (Fredrik Bond. Interest declared: my wife works for Fredrik’s production company, Sonny, but she didn’t send me this ad; I had to find it myself. I know what you’re thinking: divorce her. Well, let me tell you, the thought frequently crosses my mind, especially when I need good shit for this creaky old blog and she doesn’t even offer me the scraps off her table. If it wasn’t for the absolutely brilliant every other aspect of our marriage I’d be out the door like a shot).
The not-very-ugly lady singing the song at the end is Mette Lindberg of The Asteroids, and the song is called The Golden Age.
UPDATE: sorry, it was by Wiedens Amsterdam.
wow. what’s not to like about that? this mr. bond character has a great future.
Now that’s an ad!
Interest declared. That bird at the end. Loves it up the Gary.
Lovely production. What does “open your world” mean?
has nothing to do with the endline.
but sod all that. it’s good.
well done to the team for getting it out.
I can only assume this ad won’t run in the UK.
Or has the Portman group been bombed?.
Saying that, I think it’s great. Really enjoyed it.
love it.
Who did it, where? It’s good.
Its a gem but doubt it will run in the UK, isn’t there a BACC ruling along the lines of ‘drinker mustn’t appear more popular or attractive by his association with the beer”??
Vinny Warren: “What’s not to like about that ad?”
The endline.
Not as good as this new ad which is the funniest advert I’ve seen fro ages:
http://www.youtube.com/watch?v=xdOoJjvr0GM
Each to their own, I suppose.
Anyone else like the braids ad?
I just saw the braids ad on campaign. I think its great too (strategy not so great but execution and metaphor is great.Casting is alos v funny). It’s an ad that makes me a little jealous. As opposed to Morethan Fucking Freeman.
yes.
@anonymous 10.33. never even noticed it had an end line. it could have been in Albanian and it wouldn’t have made the slightest difference to my enjoyment of that visual confection.
It’s like a cross between Ikea ‘in the kitchen at parties’ and Dos Equis ‘Most interesting man’.
Which is pretty good in my books.
The Braids ad…I keep watching it over and over. It’s genius. First advert that has made me laugh since…probably 1990 something.
Really?
Fucking hell. I think it’s a so-so gag repeated ad infinitum with cliche-ridden predictability.
But that’s just me.
“a so-so gag repeated ad infinitum with cliche-ridden predictability”.
I would say the same about Heineken.
Lovely stuff, full of nice little touches.
If only they hadn’t cast the greasy-haired lovechild of Orlando Bloom and James McAvoy in the central role, I’d be a happy man.
Anon 2:39:
But Heineken has lots of different gags that you can’t possibly have predicted.
Give me the first 10 seconds of Braids (what was it for again?) and I’ll write you the rest in my sleep.
I like it.
A lot.
But it reminds me of this seriously cheesy German Rocher ad:
http://www.youtube.com/watch?v=NTEl_d_ntLM
is this TBWA?
and braids is argentinian, I think. H2o…
The blokes a nob. Why would this convince a guy to buy the beer. Buy Heineken and you can be a nob too.
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“Fuck Heineken‚Ķ”
braids is funny. the guys a twat. but the ad is funny. someone said its not good strategy. well, i think it is good.
heineken. good, but too cool for school. but then its alcohol. i just wish the average heineken drinkers were that cool. and better looking than the chap there. and he is already in his world before taking a sip. probably had half a bottle of captain morgan at home.
Geez. C’mon guys. Neither of these ads is that good. Have our standards been lowered to this extent?
Ben, sure you could write braids in your sleep but then you are very talented and so, like the ad itself, the result would be brilliant.
I think my point was (more self-deprecatingly) that braids isn’t very good.
This Ad is amazing