I love the fact that it’s really entertaining and well shot and funny, then it’s an ad for helping people out.
Along similar lines…
Very good: you get to enjoy the back and forth between the Pres and Zach, then there’s a message about healthcare.
If I were Dave Trott, at this point I’d mention something about predatory thinking. The problem: young people aren’t engaged in the process of Obama’s online healthcare thingie, so how do we slip that message to them in a way they’ll enjoy, pass around and respond to? Answer: (oddly) Between Two Ferns. Then they actually went and did it (can you imagine David Cameron trying to pull off something similar?).
Usually I think I’d feel a bit cheated about these ‘sneaky’ messages but they’re both for great causes and work so well (healthcare enquiries went up 40% after the BTF thing was shown) that I’m happy to be violated in the above manners.
While I’m here, another blogger has explored honesty in advertising.
But there’s an enjoyable counterpart to such deceit: