Internet seeding part 3
Hi
I hope you are well – we have seen you cover alot of marketing and advertising stories and thought you might be interested in the following marketing story for your blog.
Coors Light, ‘The World’s Most Refreshing Beer’™, has signed Hollywood legend Jean-Claude Van Damme to front its latest TV and online advertising campaign.
I have attached an image incase you would like this to accompany you piece – but if you would like anything else such as the ad embed code just let me know and I can provide this for you.
Many thanks,
Danielle
Well, Danielle, it’s a slow day where I’ve had to resort to writing about cartoons, so, yes: I am interested.
Having checked out the ad, I find it mildly diverting (mainly because I’m wondering how much it costs to get JCVD to do something like this. Not a great deal, I’d imagine).
http://www.youtube.com/watch?v=OdHocrK59bo
What do you think?
Dull as dishwater.
good denim.
thats about it.
Cannes print grand prix? Have you seen it?..smells of more scam to me
Here’s a fact you won’t print. One of the principle cast members on this shoot was so off his face on gak that they shat in their lucky pants.
Um… there’s only one person in the cast.
Er.
Wot’s he on about?
“My pants froze.”
Did this happen in one of his films or sumthink?
Yeah so: mildly diverting but mostly rubbish.
that made me cringe.
and did he just say his pants got tight when drinking a coors light? hey jean claude, you better sign a contract with viagra. after all the blow you must have had.
or a contract with a diy store. but coors light cool refreshment. oh well.
I don’t get what JVCD has to do with the Arctic and tight cold pants?
And his jeans are regular fit with a bit of room around the crotch in this ad.
So…bit confused.
That was my point Ben.
I know, Drole.
But look! I printed it!
We worked on this pitch, and lost to this…
Maybe too subtle for some, but after watching it several times, I think it works as well as being very funny.
Is it a reference to his dancing with a boner on live tv vid from a few years back? the tight pants thing.