weekend

The best mash-up of all time (thanks, T):

Another fine Amazon takeover (thanks, S).

Have fun looking round Manhattan (thanks, S).

Film photos and their locations.

Compressorhead Ace Of Spades (thanks, V):

Polanski on leaving the audience wanting more:

Every pop culture reference from Tarantino movies in chronological order (thanks, K).

It’s a gold shirt, motherfucker (thanks, J).

Edith with googly eyes (thanks, J).

Sweet Brown autotuned (thanks, A):

http://www.youtube.com/watch?v=Nh7UgAprdpM

‘Kick the little face… in the place,’ (thanks, M):

Lord of the Strings: the influence of Tolkien on heavy metal.

Darth Vader is hard of hearing:

Muhammed Ali on Candid Camera (thanks, V):

http://www.youtube.com/watch?feature=player_embedded&v=X5iWTj1ySKo#!

Revving motorbikes vs pedestrians (thanks, J):

Howard Stern interviews Tarantino (find a spare 75 minutes and listen to it all. Really excellent stuff):

http://www.youtube.com/watch?v=SVo8WfALdaY&feature=player_embedded

Qualcomm’s insane CES keynote (thanks, S).

Celebrities read mean Tweets (thanks, S):



Moving Mountains

News reaches me from Australia that McDonald’s is changing its name to Macca’s (its Australian nickname) to celebrate Australia Day.

If you have a look at the link you’ll see that they’re changing everything from the the outside signage to the little badges the staff wear.

I admire the idea, but I admire even more the fact this it’s actually happened.

getting a corporation the size of McDonald’s to mess with its branding is like trying to fix up a friendly between Israel and Palestine. The machinery, the process, the levels of approval… I can only imagine.

It now enters my Fucking Difficult Hall Of Fame, alongside Nike Plus (how the hell did anyone get Apple and Nike to join forces?), The changed Heinz labels and the Simpsons rebrand of 7-11.

Hats off.



Very excellent press campaign

You might recall that I have trouble posting images on here, so check the link.

I’m particularly impressed by the art direction, which makes these impossible to avoid reading.

And such a simple idea that I’ve never seen before (cue several comments with links to Spanish ads from 1995 that are similar).



It does exactly what it says on the tin

I remember when this ad was originally on air:

It was on quite a lot (particularly during the football, if memory serves) and it stood out for reasons that might now seem obvious. Since then it has cropped up in conversations and newspaper headlines so many times you almost forget how odd it is and where it came from.

It’s now back in the news because David Cameron has actually named an entire style of government after it. Yes, that’s right: the Prime Minister of Great Britain has named his governmental methodology after a slogan for some DIY varnish from twenty years ago.

Interesting.

I’ve long admired the tendency of that line to crop up time and time again, many years after its inception. After all, to have written something which becomes part of the vernacular is what we should all aim for: every time anyone says that phrase it’s a like a little free ad for Ronseal.

The only other line that has come close to it in recent years is ‘You either love it or you hate it’ from Marmite. This might have even surpassed the Ronseal line because people have been referring to others as a ‘Marmite person’ (‘you either love them or hate them’) for ages. ‘Marmite’ now means ‘loved by some; hated by others’. That’s a whole new word, or at least a whole new meaning of an old word.

I guess the tricky thing is that it’s impossible to predict what will be used beyond its 30 seconds of TV time. A friend of mine once created a TV ad which featured a silly action with the expressed intention of trying to make kids copy it in the playground. I think the ad disappeared without achieving its goal, but my friend had the right idea: don’t just sit on the side of culture – become it.



One of those ads Americans do so well

A nothing brief leads to a lovely ad.

That’s how it’s done.



I can’t help but admire the new go compare ad

http://www.youtube.com/watch?v=iokbOTEiMtU

It’s quite funny, parts of it aren’t badly shot and hats of to the company for doing that to themselves.



As John Lasseter said, ‘Be wrong as fast as you can’.

Great article on creativity here (thanks, T).



This ad is very confusing

http://www.youtube.com/watch?feature=player_embedded&v=q8bQXgvuYwU

It’s because I don’t recognise any of the Liverpool players (I know a few LFC fans read this, so apologies to them).

The odd thing about that is that I’m quite an obsessed footie fan and I recognised all the Man U players, so it’s not as if I only recognise those who play for Arsenal. That leads me to believe there will be quite a few people in my boat, making the ad a bit of a waste of money (cheap production budget, I s’pose, not counting the fees to the clubs).

Then I see the punchline at the end and it makes even less sense. (Massive apology again, LFC fans.) Liverpool and Man United aren’t even vaguely equals anymore, so the thrust of the ad, which kind of suggests that they are, is fucked, really.

But whatever the oddness of all that, it pales into insignificance when placed beside this unholy steamer:

Seriously? Turkish fucking Airlines? Seriously? I mean, seriously? (I wish it were possible to italicise a bit harder. Hang on… Seriously?)

WTF?

Well, I guess they’re better known than they were before this somewhat odd piece of poop hit the airwaves.

Job done?

UPDATE: as I have no idea what Turkish Airlines is trying to accomplish, if it is just to seem big and legit, then job definitely done. These ads are even running on billboards in LA, so that might well be the case.



Only one weekend thing today, but at least it contains 100 other things. Hopefully it’ll be less shit next week. Sorry.

The best lists of all time (thanks, J).



You (yes, you!) can become a creative circle judge (assuming you are an advertising creative).

Jeremy Green of Creative Circle wants you (yes, you!) to judge CC this year:
I am inviting every creative in the UK to register with us to be involved in the first round of judging. Having examined all the various judging systems that are employed by the various award bodies I’m not convinced that they are 100% fair and democratic. So the process I want to implement is as follows…

Round One
Every creative in the UK is invited to register with the Circle and once verified they will be involved in the first round of judging. Here they will be broken into small groups that will be sent a selection of entries via an online link. They are then required to score these out of 10. The five highest scoring entries in each category will go forward to the second round.

Round Two
Senior invited creatives from around the industry make up the round two juries. They again will judge and score the five highest entries from round one out of 10 and then the mean of the first and second round scores will equate to what goes through to the final round.

Round Three, the Final Gold Round
In the past this has been just 12 CDs from around the industry showing hands. This year we are making the group bigger with expertise in each field (commercial director for the film categories etc) and rather than a show of hands it will be conducted with voting on a hand held device so nobody knows who is voting for what. Yes they can discuss, but they can’t manipulate who votes for what.

I think with all of this we will have the fairest and most democratic voting process of all the award bodies.

Sign up here. You have nothing to lose but your reasons for being pissed off that someone else won.